Caress / Everyday Fabulous

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The skincare brand Caress was overdue for an image overhaul. We had a fabulous idea: focus on our younger Hispanic consumers and target them with an innovative digital campaign that encouraged them to “Find Their Own Fabulous.” We helped re-invent the brand’s presence with a new website and social media. Finally, we teamed up with style guru, Carson Kresley, who became spokesperson for a national mall tour for “Make Your Skin the Ultimate Fashion Statement” with Caress. Pairing the product line with expert fashion advice not only built the Caress Facebook community, but resulted in a huge spike in sales as well.