Chivas Regal / Chivas Brotherhood

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Chivas Regal was tied to a primary ad campaign from its Scottish brand owners. We were tasked with simplifying the campaign for the US market and increasing its relevance with young, professional males. We also took on their number-one competitor, a brand outspending them ten to one. The “Chivas Brotherhood” was crafted to exemplify the merits of loyalty, friendship and camaraderie. We supported the campaign through digital, social, print and event marketing that culminated in a barrel-infused program that worked with the Chivas trade force to help them gain access to many more on-premise accounts.

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