Dentyne / Pocket Ammo

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In search of some “swagger,” Dentyne came to us to help them become more relevant with younger consumers. We created a modern campaign that resonated in traditional print as well as boosting their presence in digital and social spaces. We inspired the target demo to “Be Ready For Anything” with Dentyne Ice and Fire, as well as helping them launch their Pure product with NeutraFresh technology. Our efforts gave consumers fresher breath—and gave Dentyne a significant sales bump.