Philips Norelco / Shave Everywhere

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When Phillips Norelco’s BodyGroom line needed some help reaching their millenial target, we created a record-breaking online campaign. Keeping visitors on the site for an average of eight minutes, we enabled everyone to create their own personal avatar for social media sharing. It was such a hit that a gaming app and “Shave Everywhere 2.0” soon followed. A partnership with the Howard Stern Show was pivotal in spreading the word even further. To tie it all together, our highly publicized event in New York City (hosted by Carmen Electra) attracted droves of furry men who lined up to have her shave their parts. Yeah, we went there. And sales went through the roof!