Stoli / THE Vodka

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How do you break through the clutter of today’s over-saturated vodka market? We re-branded the legendary spirit by solidifying Stoli not just as “a vodka” but “THE vodka.” We created integrated year-round programs that included strategic power-periods, partnerships, in-store efforts and sponsored events. With brand support, we executed a streamlined initiative that covered print, OOH, digital and social. Partnering with Rolling Stone, we then held a blow-out event at NYC’s legendary Pyramid Club, where we transformed Avenue A into “Avenue THE” with Stoli.